Brown Harris Stevens Launches New Advertising and Marketing Campaign; “Mastery of the Craft” marks the first major branding initiative as a unified enterprise
BHS to Launch New Shelter Post, ENTRANCE, Showcasing Outstanding Montauk Properties in Miami and Beyond
NEW YORK, 22 October 2021 / PRNewswire / – Brown Harris stevens (BHS), the leading private real estate broker, announces the launch of its new advertising and marketing campaign, Mastery of the Craft, in partnership with renowned boutique creative strategy firm Agency Sacks. Hosted by Brown Harris Stevens Marketing Director Matthieu leone and the internal marketing team of over 50 people, the campaign will integrate print, digital, video, TV, streaming services, outside and social platforms. The campaign will run until October 2022.
The goal of the Mastery of the Craft campaign combines Brown Harris Stevens’ unparalleled 150-year history of luxury market leadership with the distinctive skills required to meet modern real estate demands while tackling life’s challenges. real. Although the campaign is company-wide, the images and messages are designed to celebrate each unique region served by BHS. The campaign was photographed and produced by portrait photographer Jason Madara with cinematography by Nick Kormapilis.
The launch of the campaign is accompanied by the beginnings of ENTRANCE, a new shelter publication that beautifully showcases exceptional residential properties through New York City, the Hamptons, the Hudson Valley, Connecticut, South florida, and New Jersey.
“Mastery of Crafts and ENTRANCE are complementary strengths that showcase the skills of today’s BHS officers and executives, as well as our incredible range of East Coast properties, ”explained Leone. “We present a picture of all the components necessary for the success of a modern brokerage firm, the experience and knowledge to powerful marketing and imagery, a global network of top-notch agents and properties. It’s a proud new era for the new Brown Harris Stevens. “
“Real estate can be an incredibly complex process and great agents have a mastery of this very nuanced journey. At Brown Harris Stevens, luxury isn’t about price; it is a matter of service. This is what we aim to highlight in our first advertising campaign as a unified company, ”said freed from bess, CEO.
Ads for Mastery of the Craft will appear in premium magazines and newspapers, including The Wall Street Journal, New York Times, Architectural summary, Vanity Show and in local and regional publications in each market. There will also be out-of-home advertising, including NYC, NYC / NYC digital taxi tops.Miami outdoor bus shelters, NYC /South florida airport advertisements, billboards, station platforms and motivated marketing events. For the first time, Brown Harris Stevens will broadcast commercials on Hulu TV and streaming channels.
The new ad campaign follows a long list of new marketing initiatives introduced at Brown Harris Stevens, including:
Updated brownharrisstevens.com website with new chat features, search options, and aesthetics.
Print insert Exceptional residential properties in the New York Times and online.
Updated BHSNow blog featuring exclusive content created by an in-house team of marketers and outside authors. Features include design trends, neighborhood profiles, in-depth property stories, events, company news, and more.
Curate by BHS, a pre-market home staging service; and Bridge Loans, a gap-covering loan program for those who sell a current home and buy a new home.
Next to a june 2020 restructuring to include leading real estate company Halstead, Brown Harris Stevens is now the largest private real estate company on the east coast with 2,500 agents and over 50 offices across New York City, the Hamptons, the Hudson Valley, Connecticut, South florida, and New Jersey. Real Trends recently ranked Brown Harris Stevens as having the highest average selling price per agent among the major brokerage firms in the country.
For more information on the Mastery of the Craft campaign, including visuals, visit bhsusa.com/mastery.
About Brown Harris Stevens
Brown Harris stevens (BHS) is one of the world’s largest private real estate companies. Founded in 1873, BHS has historically dominated the high-end luxury market. With over 2,500 agents on the East Coast, the company oversees the sale of renowned properties around the world, including property management and marketing of new developments, from its head office in New York City and its offices throughout the Tristate region, palm beach, and Miami. Learn more at www.bhsusa.com.
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SOURCE Brown Harris Stevens