“First of its kind” interactive American motor racing exhibit opens permanently at Henry Ford


DEARBORN, MI – The history of American racing will soon be fully on display in a huge new exhibit at the Henry Ford Museum of American Innovation in Dearborn. We are talking about drag racing, Indy and stock car racing, hill climbing and speed racing on land.

“Driven to Win: Racing in America Presented by General Motors” will be a new permanent exhibit in 24,000 square feet of space when it opens on March 26, 2021 to museum members and the general public the following day.

The interactive exhibit will feature a multisensory theater, driver simulators, historically significant racing cars, artifacts and more.

“This is the first show of its kind, giving our guests a front row seat in the racing world,” said Patricia Mooradian, President and CEO of The Henry Ford. “From the smell of tires, the sound of vehicles starting their engines, the innovative advancements made over the years to the various tracks these vehicles have raced on, our staff and partners have certainly brought this exhilarating sport to life. our museum floor.

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The exhibit will tell the authentic and compelling stories of racing legends Dan Gurney, AJ Foyt, Wendell Scott, Lyn St. James, Bobby Unser, Barney Oldfield, the Wood Brothers and more.

“Racing is the epitome of American innovation in the sports world, but its reach has long stretched beyond the track to our showrooms, our roads and our culture,” said Mark Reuss, President of General Motors. “Driven To Win” documents and celebrates these contributions, with an exciting and comprehensive presentation of the past, present and future of motorsport, and GM is happy and proud to help present it to members and guests of this. great museum. “

The interactive areas of the exhibit will allow visitors to test their skills in the Motorsport Performance Training Area, where they can see drivers’ physical and mental training before a race. There will also be a 15 minute cinematic experience giving people a comprehensive look at the drivers who live and breathe racing.

Inside the multisensory theater, visitors will feel like they are on the real tracks, inside vehicles, in the pits and at the start line of a big race.

The driving simulators will allow people to drive the world’s fastest cars in a 15-minute virtual ride on six interconnected moving racing simulators. It’s risk-free realism.

“Driven to Win” will be included in the admission to the museum. Simulators will require additional fees.


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