Hot real estate market highlights need for bilingual real estate agents – NBC Connecticut
Navigating Connecticut’s hot real estate market is hard enough, but imagine trying to do it without fully understanding the language.
A local agent sees a huge demand for bilingual real estate agents from Spanish-speaking buyers.
At Keller Williams in Wallingford, Leticia Rodriguez speaks with many of her clients in Spanish.
“Hola, let’s go? Buenas tardes,” she said, answering a call.
Rodriguez said she was filling a need in the real estate market.
Everyday, I do this every day,” she said. “I get Spanish buyers all the time.”
Rodriguez said in a typical year, she sells about 45 homes to Spanish-speaking buyers. She receives several requests each week.
“I get about 15 calls from different buyers wanting to buy,” she said.
She answers those calls from all over the state because there aren’t many bilingual real estate agents, Rodriguez said.
“To be honest, I think it’s not enough for all the demand we have,” Rodriguez said. “We have a very strong community that wants to invest in real estate, but not enough real estate agents.”
Rodriguez works with sellers and buyers, helping clients obtain loans and translating contracts. She’s also navigating bidding wars, which is all the more common now with the surge in demand in Connecticut in light of the pandemic.
“I think it’s very important because it’s the biggest purchase of their life,” she said. “It is important that they know what they are really doing and what they are paying for, so that there are no surprises at the end.”
She helps people like Maria Cristina Rodriguez and her niece who is also a client. She bought a house in Wallingford in 2019, counting on Rodriguez to close the deal.
Maria Cristina Rodriguez said that negotiating in the language she feels most comfortable with has been a good experience.
“Because she’s bilingual,” she says of her aunt in Spanish. “It’s important that she works with both languages.”
According to the annual State of Hispanic Homeownership Report, the homeownership rate for Latinos nationwide has steadily increased over the past 7 years, reaching 48.4% in 2021.
During this period, between 2015 and 2021, Latinos have purchased more than 1.3 million homes.
Now, with a hot housing market, Rodriguez said it’s even more crucial for people to partner with a realtor they can rely on.
“It’s very important to not only find a realtor who speaks your own language, but also a realtor you trust,” she said.
The National Association of Realtors also has an online resource for Spanish speakers in the market, on its NAR en Espanol website.